Trent Bush is a proven entrepreneur, innovator, and multidisciplinary apparel industry leader who has created an unrivaled list of iconic products over more than three decades, having worked with some of the world’s largest performance and streetwear apparel brands. His extensive experience has provided a broad worldview and in-depth personal knowledge of the brand and product creation lifecycle from ideation and design to manufacturing, strategy and communication.

Having also founded many of his own brands over the years, Trent has just launched his newest global brand, ARTILECT, in the action-outdoor space that blends equal parts art and intelligence to apply innovation and technology to create sustainable performance apparel systems, with a foundation based in bringing next-generation Australian merino wool innovations to the global marketplace.