Peter Bona’s résumé includes Professional Snowboarder, Electrotechnical Engineer, and more than 23 years in fashion design and research, cumulating in his most recent role as Head of Design at HUGO BOSS.

Peter is most motivated by creating, developing, and evolving wearable technologies concepts. He started designing garments at a young age, first as a professional athlete and then working to develop a new solution for technical equipment for FILA. He translated his knowledge and learning in technical garments into classic sportswear concept at ERMENEGILDO ZEGNA group, to create a new way for urban sportswear and athleisure.

Always looking to sustainability and to final customer needs, Peter used his experience to create iconic outerwear pieces at ZEGNA SPORT and Z ZEGNA, combining his knowledge in electro-technology with high-performance luxury garments, developing technology never seen before in the fashion world. He since joined HUGO BOSS AG as Head of Design for athleisure, and continues creating “first in the world” concepts.