Head of Design, Hugo Boss

Peter Bona is highly motivated in creating, developing and evolving wearable technologies concepts, considering his background as a professional snowboarder, electrotechnical engineer and more than 23 years in fashion design and research. He started at a young age to develop and design garments, first as a professional athlete and then working with athletes in sport sponsoring to improve and develop a new solution for technical equipment in FILA.

He translated his knowledge and learning in technical garments into classic sportswear concept at ERMENEGILDO ZEGNA group, to create a new way for urban sportswear and athleisure. Always looking to sustainability and to final customer needs, he used his experience to create iconic outerwear pieces at ZEGNA SPORT and Z ZEGNA, melding his knowledge in electro technic with high-performance luxury garments starting in 2006, dropping on the market new technology never saw before in the fashion world.

He joined HUGO BOSS AG to innovate and continue to create “first in the world” concepts, evolving sustainability into the next level of integration in creative products as Head of Design.