Woolmark Performance Challenge winner immersed in wool
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adidas and The Woolmark Company announce 2019 Woolmark Performance Challenge winners
Two finalists have taken home the win at the 2019 adidas x Woolmark Performance Challenge held in Munich, Germany.
Hyokyoung Lee from Institut Français de la Mode, France and Hope Kemp-Hanson from Savannah College of Art and Design, USA were announced the winners, which is set to kick-start the careers of both Hope and Hyokyoung. Hope has been awarded a three-month paid internship with adidas – with the sports giant seeing real potential in the young designer’s career; while, Hyokyoung was awarded the prize money of €10,000 to further develop her innovative and commercially viable idea of an energy-generating Merino wool base-layer.
The award was judged by a highly esteemed panel of judges, including:
Edward Crutchley - Dior/ Edward Crutchley, International Woolmark Prize Menswear and Innovation winner;
Prof. Ellen Bendt - Textile Engineering Professor, Hochschule Niederrhein;
Julie Davies - General Manager, Processing Innovation & Education Extension, The Woolmark Company;
Jörg Hartmann - Head of Fashion & Technology, STOLL;
Louis de Vos - Talent Acquisition Manager, adidas;
Peter Bona, former professional snowboarder + Head of Design Outerwear, Trousers, Textile Accessories, Hugo Boss Athleisure;
Sabine Kühnl - Editor in Chief, Sportswear International;
Julie Davies, General Manager of Processing Innovation & Education Extension, AWI/TWC
Julie has 30 years’ working experience within the textile industry. She has a vast amount of expertise in circular knitting, weaving, dyeing and finishing and textile printing. Product development has been her strength, with an emphasis on wool. Consulting with leading international fashion and sports brands, Julie has worked extensively throughout the entire supply chain - from yarn development right through to the end product and consumer.
Julie joined Australian Wool Innovation in 2011 and her current role enables her to draw on her in-depth knowledge of the wool industry to develop specialised education programs for students, trade and consumers. Julie’s experience also enables her to work through the supply chain to direct and support product innovation.
Tillmann Studrucker is Senior Design Director at adidas. He has worked for Salewa, Matador, F2, and Gore Tex on high technical outdoor garments in design and construction; he spent four years at Hugo Boss working in the athletics department, Boss Green; and he has now been working for adidas for more than 11 years.
Tillmann started in a multisport department working on outdoor, cycling, running, and swim and then specialized on outdoor. For seven years he has been heading up the running apparel department with a team of five designers. His own key sports have been track and field, cycling, and martial arts.
Louis de Vos, Creative Recruiter, adidas
Louis de Vos is a Creative Recruiter at adidas. He supports the adidas global design team to hire the creative talent that is needed to continue to drive brand heat, innovation and to keep adidas at the forefront of the consumers mind.
Louis has worked across a number of areas within design recruiting, including Apparel Innovation, Footwear and Creative Branding. He works with leading internal and external design talents to source, secure and grow the next generation of designers from both within adidas and also, attracting external talents to the brand. Furthermore, he is driving the campus strategy and future talent pipeline for the adidas brand through the internship program and adidas Design Academy.
Peter Bona, Head of Design Outerwear, Trousers, Textile Accessories, Hugo Boss Athleisure
Peter Bona is passionate about the creation, development and evolution of wearable technology concepts. With a background that includes professional snowboarding, experience as an Electrotechnical Engineer, and more than 23 years in fashion design and research at FILA, Zegna and Hugo Boss.
Ellen Bendt, Textile Engineering Professor, Hochschule Niederrhein University of Applied Sciences
Ellen Bendt is a fashion designer specialized in knitwear, innovative product development, knitting techniques and product management with references from several international companies. She is a professor for Fashion Design/Knitwear & Innovative Product Design at Niederrhein University of Applied Sciences, faculty of Textile- and Clothing Technology, Mönchengladbach, Germany and for 25 years she has been lecturer/professor at Akademie Mode Design, Hamburg with courses in textile technology / knitwear, clothing technology and in fashion and design management.
Ellen´s main research field is the development and design of sustainable textiles and applications. Her current research focuses on the reduction of textile based microplastic emissions in the marine environment and sustainable design solutions for the textile industry 4.0.
Sabine Kühnl, Editor in Chief, Sportswear International
Sabine is a trained banker, after her two years at Sal. Oppenheim she decided to switch businesses and studied film at the University of Cologne. During those years she gained first experience in journalism by writing for daily newspapers and lifestyle magazines. Here, her fascination for fashion and the industry behind it became stronger and stronger.
In 2002 she reached her Master’s degree, the same year she started as editorial trainee for German B2B fashion magazine Textilwirtschaft in Frankfurt. Soon she moved on to become editor at sister publication SPORTSWEAR INTERNATIONAL. In 2006 she became executive editor and followed the call into SI’s head office in Milan. In 2009 the head office of SI was transferred to Frankfurt and gave her the opportunity to take over the position as Editor-in-Chief that she holds ever since.
Edward Crutchley, International Woolmark Prize menswear and innovation awards winner
A double International Woolmark Prize winner in 2019, Edward Crutchley launched his eponymous label in 2015, using an innate knowledge of artisanal textile techniques from around the world to create pieces that are a reflection of true contemporary luxury. His clothes are grounded in tradition with a true response to and rethinking of craftsmanship and materials. Edward will be judging the competition remotely.
Jörg Hartmann, Head of Fashion & Technology, Stoll
Jörg Hartmann is Head of Fashion & Technology for Stoll, a leader in the field of textile technology. He designed well over 100 knitwear collections for Stoll, his own brand as well as for other companies such as Missoni.
Hartmann joined Stoll in 2002. Hartmann's team develops knit technology capable of producing a wide range of functionalities and aesthetic effects. He also teaches knitwear designed with his team was awarded the 2016 Outdoor Industry Award (Gold Medal) for Stoll.
Urs Weber, Editor, Runner’s World Germany
Urs Weber is editor for the German edition of RUNNER’S WORLD, the biggest publication and website for runners worldwide. As gear-editor he is a specialist for all questions that concern running-shoes, apparel, accessoires as well as membranes, yarns and fibres. Himself being a runner since his youth, he turned his hobby into his profession and is constantly looking for new running challenges and destinations.
Living in Hamburg, Germany, today, Urs Weber (age: 51) has a history of more than 30 years of marathon-running, gear-testing and worldwide traveling. He ran on the ice at the polar circle as well as in the heat of the South Pacific, crossed the alps in running shoes, covered the Ironman distance as a triathlete and is constantly looking for new challenges.
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“At adidas we believe that through sport we have the power to change lives,” said Tillman Studrucker after the event. “The concepts presented by Hope and Hyokyoung were the most impressive ideas enabling people to experience the transformative power of sport by combining innovation, style and the functional benefits of wool. I want to thank all of the finalists for sharing their concepts. Deciding on the winners was not an easy decision.”
Meet Hyokyoung Lee and Hope Kemp-Hanson
Inspired by the idea for garments to transmit data, the win will now allow Hyokyoung to further develop her idea.
“Winning the Woolmark Performance Challenge has made me realise that as a designer I can be part of innovations that can be helpful for the world,” she said. “The best part of participating in the challenge is that you can learn about the most recent innovations in different fields - IT, science, fashion and textiles - which allow you to experience the power of human creativity and good will when people work together toward betterment of humanity.”
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Hope turned to the South Korean skate movement for her design.
“It’s been such an amazing opportunity not just within pushing the innovation and learning of wool, but becoming a part of this group of people, an incredible, new design family,” said Hope. “I feel so honoured, humbled, and beyond appreciative to have been a part of this journey.”
With more than 1060 students registering from more than 115 educational institutions from 21 countries, the diverse range of applicants for the program’s second edition highlights the thirst students have for both education and innovation as they plan the early stages of their career. The 10 finalists for the 2019 adidas x Woolmark Performance Challenge were:
Meet the 2019 Woolmark Performance Challenge finalists
ADILYA BOTABAYEVA Raffles Milano Instituto di Moda e Design, Italy, Fashion Design Adilya’s design focusses on the intersection between versatility and sustainability.
ANDREA COLLETTO Politecnico di Torino, Italy, Automotive Engineering Andrea’s research is inspired by races with passion, designed for bikers from his personal experience. He sees Merino wool as the key for reaching new performance levels.
ELEONORA COCOMAZZI Raffles Milano Instituto di Moda e Design, Italy, Fashion Design Eleonora’s project aims to prevent and combat muscle pain. She combines taping techniques with micro-encapsulation, whilst keeping sustainability in mind.
HANNAH GREENSHIELD Manchester Metropolitan University, UK, Sportswear Design and Technology Basing her collection on an extreme Polar Expedition, Hannah sought to optimise the natural properties of Merino wool by blending the fibres with silver, creating a powerful and fully antimicrobial fabric that will not only excel throughout the duration of an arctic tour, but the lifetime of the garment.
HOPE KEMP-HANSON Savannah College of Art and Design, USA, Apparel Design Hope aims to blend urban street-wear with skateboarding equipment by creating a line of hidden impact protection that portrays a satirical look at the story of South Korean skateboarders.
HYOKYOUNG LEE Institut Français de la Mode, France, Fashion Design Postgraduate Program, Major in Garment 2019 Hyokyoung Lee’s energy-generating Merino wool base layer is designed to monitor an athlete’s body status, allowing transmission of data and, if needed, an SOS.
JIACHEN ZHONG Institut Français de la Mode, France, Fashion Design Postgraduate Program, Major in Garment Using the stretch and durability of Merino wool and synthetic hybrid fabrics, Jiachen Zhong explores posture correction functions for professional e-sports garments.
LUÍSA CÓRDOVA WANDSCHEER Raffles Milano Instituto di Moda e Design, Italy, Masters in Fashion Luisa’s project seeks to create garments that motivate the practice of physical exercises through the production of endorphins (happiness hormones), using wearable technology.
REBECCA MARSDEN Royal College of Art, UK, Fashion, Knitwear Womenswear Rebecca’s work combines circular and seamless knitting technologies with the performance properties of Merino wool for increased comfort, focused recovery, body mapping ergonomics and durability for aerial dance and activewear.
SARAH KLECKER University of Oregon, USA, Master of Science in Sports Product Design Sarah’s entry explores the use of Merino wool alongside bio-ceramic and compressive textile innovation for recovery purposes amongst sub-elite runners.
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Meet the 2019 Woolmark Performance Challenge finalists
“Despite its long history in apparel, the unique natural properties of Australian Merino wool positions it as a leading technical fibre in today’s sports and outdoor industry,” said The Woolmark Company General Manager, Processing Innovation & Education Extension and Woolmark Performance Challenge judge Julie Davies. “We saw that evidenced today with the incredible diversity of ideas presented by the finalists of this year’s Woolmark Performance Challenge. We are really encouraged by how the competition has grown over the past two years, which affirms our commitment to education and the potential for product developments with wool in new market areas.
“Registrations for the next edition of the competition are now open and we invite college students from across the world to apply.”
Thank you for expressing your interest in participating in the Woolmark Performance Challenge. We will be in touch shortly.