Institut Français de la Mode (IFM), France, Master of Arts in Fashion Design

Elsa proposes an expansion of On’s current product range to include an entirely biodegradable Merino wool bag which has wool padding, shell-derived reflective strips, and a solar-powered interior light.  Her design comprises an Optim fabric outer with strategically placed wool padding for comfort. Comfort is key to her design methodology, and she aims meet the demands of today's runners and walkers by understanding their lifestyle.