The wool fibre

In contrast to synthetics, Merino wool is an active fibre that reacts to changes in body temperature. So it helps you stay warm when the weather is cold, and cool when the weather is hot.

Merino wool fibres can transfer large quantities of moisture vapour from the body, which are then evaporated into the air. This means the microclimate next to the skin stays dryer and avoids the discomfort associated with sweat.

In contrast to synthetics, Merino wool can absorb moisture vapour which means less sweat on your body. Merino wool even absorbs the odour molecules from sweat, which are only released upon washing.

Wool is more elastic than other fibres. This means the wool fibre can stretch much further than other fibres and absorbs energy before it breaks.

Natural elasticity helps Merino wool garments stretch with you, yet return to their original shape. So Merino wool clothing is ideal to wear when exercising.

Merino wool fibres are extremely fine, enabling them to bend far more than traditional, coarser wool fibres. This makes Merino wool feel soft and luxuriously gentle next to your skin.

Merino wool clothing provides good protection from the sun, compared with the protection from other fibres. As a natural fibre, evolved over millions of years to protect sheep against the elements, Merino wool absorbs UV radiation providing protection from the sun.

Wool’s inherent chemical structure makes wool naturally flame resistant. It is a highly trusted natural fibre in public areas such as hotels, aircraft, hospitals and theatres. Whilst cotton catches alight at 255°C, the temperature must reach 570-600°C before wool will ignite.

Merino wool fibres have a natural protective outer layer that helps prevent stains from being absorbed. Furthermore, because Merino wool tends not to generate static, it attracts less dust and lint.