The Competition
BE AT THE FOREFRONT OF INDUSTRY CHANGE
The Woolmark Performance Challenge is a problem-solving platform, bringing together leading performance apparel brands with a global pool of world-class talent. It is designed to facilitate innovative, environmentally-considerate product solutions for the sports and performance market, by harnessing the unique natural properties of Australian Merino wool.
The challenge also provides a unique learning experience for participants and awards the finalists and winners with opportunities to connect with supply chain partners as well as financial rewards, and potential for career development.
2025 Woolmark Performance Challenge
This edition of the Woolmark Performance Challenge invites participants to explore new frontiers in performance-led innovation, in partnership with motorsport leader, Alpinestars. Discover excellence in design and innovation with cutting-edge performance apparel inspired by the spirit of motorsport and the versatility of wool.
2025 COMPETITION PARTNER
2025 PRIZES
Brand Internship
Brand Internship
The winner will be presented with an internship with the 2025 brand partner
Woolmark Research Bursary
Woolmark Research Bursary
Up to 5 innovative concepts will be selected to participate in an Innovation Accelerator Program with Woolmark technical experts and supply chain partners to further develop the idea.
Institution Development Award
Institution Development Award
In recognition of their role in developing and supporting the growth of some of the most innovative minds, Woolmark will globally recognise the institution that is judged to have encouraged the highest number of quality student submissions.
How to Enter
Step 1
Check your eligibility
To enter the Woolmark Performance Challenge, you must be currently enrolled in tertiary level education at a participating university. The challenge is open to all students at all levels of tertiary-level academia (from foundation/undergraduate to post-doctorate level), for individual entry only.
Your institution must also be registered for you to be eligible. Check the 2025 participating universities by clicking the link below. If your institution is not yet registered, please speak to your tutor or lecturer about participating and direct them to the link below.
Step 2
Register to gain access to learning resources
Student registrations are now open. While the submission deadline isn’t until 30th May 2025, make sure you register early to gain access to the category briefs and exclusive educational resources.
Step 3
Develop your proposal
Now is the time to think about the next big wool innovation. Whether you are a fibre scientist or fashion designer, our education program is designed to build your knowledge of Merino wool while you work on your innovation.
Step 4
Submit your proposal
Once submitted, your proposal will be reviewed and judged by a panel of industry experts to determine the finalists, who will proceed to the finalist workshops and judging events.
Past Partners
KEY DATES (GMT)
"EXPERIENCE THE POWER OF HUMAN CREATIVITY AND GOODWILL WHEN PEOPLE WORK TOGETHER TOWARD BETTERMENT OF HUMANITY."
